NTTA TollTag
360 Campaign
NTTA, the North Texas Tollway Authority, came in with a puppet campaign that had already won an Addy the year before. I started with a sizzle reel, which meant pulling every asset, file, and BTS clip the agency had. That turned into writing the brand guidelines, then building out the next chapter of the campaign and expanding the Addy-winning work from the year prior. The original brief: make people hate NTTA less. The new one: explain that a TollTag cuts your bill in half. I built it out across broadcast, OOH, digital, social, radio, and guerrilla, and it went on to win the IBTTA Toll Excellence award for Marketing (a niche but noteworthy award in the world of tolls).
The Spots
Four :30 puppet spots concepted, art directed, and produced for broadcast television.
Barbershop
Dressing Room
Karate
Love Triangle
I Also Made This
Sizzle reels and highlight videos I shot, edited, and produced for the campaign — behind-the-scenes footage is cut into each reel.
2023 Sizzle / BTS. Filmed all BTS footage and edited from scratch.
IBTTA Award. Shot, edited, and produced the entire piece.
2022 Sizzle. Edited from pre-existing assets. Created audio from radio spots.
One Step Further
Extended the campaign across radio, interactive digital, out-of-home, and more.
Radio Spots + Album Art
EDM
Hip Hop
Cumbia
Interactive Quiz Ads
Out of Home
Adult Coloring Book
Style Guide
