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Slip
Student Work
Slip makes luxury silk pillowcases for people who treat sleep like a skincare step. We wrote the copy like the Kardashians write tweets (I think we all know how Kim got her start). "Pillow Talk With Your Pillow." "Class Up Your Sex Tape." All grounded with the reminder that you spend a third of your life in bed. The art direction stays stripped back: just silk, close-up and a little unmade, because Slip isn't selling a pillow. It's selling a new beauty ritual.
How It Lives
The campaign runs as out-of-home and social, catching millennials exactly where they're looking for a way to upgrade their routine. Walking through the subway, waiting at a bus stop, or scrolling Instagram on the way to work.
